Director of Sales and Marketing
Born in Mexico and raised in Tucson, Frank Vidal has over 10 years in the Senior Living industry. As Director of Sales & Marketing, his day-to-day responsibilities include helping seniors and their families learn about the independent living, assisted living, and memory care resources at All Seasons. Frank relates well to seniors and enjoys spending time with residents and their families. Outside of work, Frank enjoys taking walks through their neighborhood, spending time with friends, or watching shows on Netflix with their four cats. A quote that inspires Frank is “Help others achieve their dreams and you will achieve yours.” — Les Brown
Robert Anthony Kaslly
With 45 years’ industry experience—36 as an Executive Chef—Robert Kaslly originally hails from Detroit. His day-to-day responsibilities include managing all food operations for All Seasons, ensuring quality, consistency and safety by cooking and creating inspiring meals for residents and families. Robert’s passion for cooking goes back to his youth; he loves making people happy with his creations. Outside of work, he enjoys spending time with his wife and family as well as hiking, kayaking, and mountain biking. A quote that inspires him is, “Alone we can do so little, together we can do so much.” – Helen Keller
Director of Dining Services
With more than 25 years of food and beverage industry experience under his belt, Bill Foster brings both insight and expertise to his role of Director of Dining Services. More importantly, he has a passion for delivering genuine hospitality, and he has personally hand-picked and trained each member of his team in order to ensure that the expectations of every resident and guest are exceeded. “I absolutely love creating unique and exciting dining experiences for others. My goal is to ensure that the service we provide is the best part of someone’s day.” On his days off, you’ll likely find Bill outdoors, where he enjoys running, hiking, biking, and taking his family on new adventures.
Director of Life Enrichment
Diana Burge knows a little something about engaging an audience. With a background that includes over a decade in the hospitality industry and more than 14 years spent as an educator, she has committed her life to empowering those around her. Her unique ability to connect with others serves her well in her role as the Director of Life Enrichment. “My job is to create lasting memories. With the help of my team, I am responsible for conceptualizing and carrying out events and activities that will enrich the lives of our residents, in the hope of bringing them joy and happiness.” A proud wife and mother, Diana believes in treating others with unconditional kindness. “Confucius once said, ‘Wheresoever you go, go with all your heart.’ I am forever grateful for the opportunity to give back to others, and create experiences that will stay with them forever.”
Director of Assisted Living
After a career in health care spanning more than forty years — 26 spent in Assisted Living and Memory Care — Norma Dickey has proudly devoted her life to providing seniors not only with compassion, but with a sense of purpose. Adjusting to a new facility can be difficult, and Norma believes in making certain that the individuality and identity of the residents under her care are maintained as they transition into this new chapter in their lives. “I love caring for our most prestigious generation. These individuals have contributed so much to our heritage and our history, and their stories and service should never be forgotten.”
Senior Vice President of Operations, Senior Living Division
Originally from Lancaster, PA, Adam Snyder has been involved in Senior Living since 2003. He now oversees the day-to-day operations for all Beztak Senior Living communities. Adam enjoys interacting with people every day and helping brighten lives. He has a passion for tackling issues and finds brainstorming and implementing new solutions very rewarding. Outside of work, Adam loves attending his kids’ sporting events, golfing, hiking, and fishing.
Joe Del Serrone
Senior Director of Brand Management
Joe Del Serrone was born in Michigan and raised in Italy, where he began his career in hospitality over 20 years ago. His experience includes cruise ships, luxury hotels and apartment management. Joe has worked in Senior Living since 2014, currently leading world-class brand initiatives to ensure a consistent and compelling brand experience globally across the All Seasons communities. Joe enjoys getting to know people and strives to make a positive difference in the lives of residents and team members. When not at work, Joe enjoys cooking, Italian music, travel and quality time with family and friends.
Corporate Director of Sales and Marketing - Beztak and All Seasons Senior Living Portfolio
Having spent 16 of his over 18 years’ industry experience in related and relevant positions, Michigan native Michael MacDonell is responsible for oversight of the Beztak and All Seasons Senior Living salesforce as a whole. This includes active involvement in the success and optimization of all phases, from prospective-resident through to move-in. Michael particularly enjoys working with his team to engage with prospective residents and their families to discover how to best meet the individual needs of each. Outside of work, Michael stays busy helping his wife raise their two young boys. In addition to spending time with his family, he also enjoys playing music and bike riding. One of his chief guiding principles is “take ownership in everything you do.” A quote that inspires him is “We can all make a difference in the lives of others in need, because it is the most simple of gestures that make the most significant of differences.” — Miya Yamanouchi